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One thing we’ve all had to get better at during lockdown living is being more resourceful and creative, and coming up with new ways of working. Our team normally go out on the road throughout the year to introduce the new season’s range to all of our retail customers. It’s a great time to check in with people, some we’ve known for years, to see how business has been going, hear about any customer requests and preferences and to see what retailers think might be the next big thing.
This year of course, like so many other things, we’ve had to rethink how we introduce our Autumn Winter 21/22 range to our retailers. So, we decided the only way we could ‘present’ our new ranges ‘in person’ was by producing our own brand video.
We still had to social distance and follow all of the current guidelines of course, wearing face masks when not filming, keeping 2m between us at all times. We also had to find a venue that was empty, suitable and available.
So, we based ourselves for the day in the brand new shared workspace that’s part of the Coffiology group. The quotes on the walls, leather banquette seats and rustic urban styling were a perfect backdrop for our debut video.
The entire collection of 19 new women’s styles and 10 men’s styles were presented and displayed including some really exciting new products that take the transition slipper slide to the next level, along with some great improvements to our long-term best sellers and loads more brand new shapes and styles.
Keep an eye on this space for further details of our new SS21 collection soon, followed by the styles that will take you into next Autumn/Winter.
We’re waiting for the video outtakes and bloopers to share with you too.